Hospitality doesn’t need more concepts

Deniz Dorbek Spent 25 Years Inside the Biggest Hotel Brands. Then She Walked Away to Build Her Own. Deniz Dorbek did not arrive in hospitality by accident. She studied it on purpose, choosing the industry as a young woman in Turkey because she was deeply curious about the world and convinced that hotels would give […]
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Longevity Is Reshaping the Future of Hospitality

The longevity economy has reached an estimated $8 trillion today and is projected to grow to $12 trillion by 2030. What began as a holistic, personalized approach to extending not just lifespan but health span is now reshaping entire industries  from healthcare to real estate, and increasingly, hospitality. In a world where the 50+ population […]
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AI is Affecting Hotel Management and Operations

After 25 years in hospitality, Deniz Dorbek has launched Regulus Collective, a new global platform that is meant to support the creation, growth and long-term stewardship of independent hospitality brands. The company provides investment strategy, brand positioning, commercial architecture, asset management and executive-leadership support, operating as a long-term strategic partner rather than a traditional third-party […]
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Hotel investment today is not about playing it safe

Hotel investment has never lacked momentum. What feels different today is not the occasional downturn itself, but the widening disconnect between how risk has traditionally been assessed and where it is quietly accumulating. Capital markets are not stepping away from hospitality. They are becoming far more deliberate about what they are willing to underwrite and, […]
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