Commercial real estate has always been one of the most popular investment classes in the world. Yet despite hospitality being one of the most dynamic sectors within real estate, only a small fraction of newly developed buildings are designed with hotel use in mind. This hesitation is not accidental. In recent months, conversations with developers, […]

The travel decision is no longer a linear process of price comparison. Lengthening booking windows, expanding digital touchpoints, and the growing dominance of video-based content consumption have made the decision process more layered. Planning now typically begins 60–75 days in advance and is shaped by perception and trust formed across multiple platforms. Guests invest less […]