In hotel investment, one of the most critical and most underestimated factors ispositioning.It is also one of the least rigorously challenged decisions at the earliest stages ofdevelopment.Projects are stress tested financially. Architectural concepts are debated extensively.Brands are selected with care and visibility.But positioning; the alignment between market, concept, scale, and demand is oftenaccepted too quickly, […]

In hotel investment, one of the most critical and most underestimated factors ispositioning.It is also one of the least rigorously challenged decisions at the earliest stages ofdevelopment.Projects are stress tested financially. Architectural concepts are debated extensively.Brands are selected with care and visibility.But positioning; the alignment between market, concept, scale, and demand is oftenaccepted too quickly, […]

When institutional capital enters hospitality, the instinct is almost always the same: reduce risk through a global brand. Banks and equity partners frequently require the asset to be operated by a recognized hotel brand. The majority of deals therefore move forward under franchise agreements or third-party management structures. On paper, this sounds reassuring. But the […]