In hospitality investment, few decisions impact long-term performance more than operator selection. And yet, it is often one of the least examined parts of the development process. Financing structures are analyzed in detail. Brand negotiations can take months. Design presentations are refined endlessly. But the question of who will actually operate the hotel who will […]

In hotel investment, one of the most critical and most underestimated factors ispositioning.It is also one of the least rigorously challenged decisions at the earliest stages ofdevelopment.Projects are stress tested financially. Architectural concepts are debated extensively.Brands are selected with care and visibility.But positioning; the alignment between market, concept, scale, and demand is oftenaccepted too quickly, […]

In hotel investment, one of the most critical and most underestimated factors ispositioning.It is also one of the least rigorously challenged decisions at the earliest stages ofdevelopment.Projects are stress tested financially. Architectural concepts are debated extensively.Brands are selected with care and visibility.But positioning; the alignment between market, concept, scale, and demand is oftenaccepted too quickly, […]