It only took a few years for artificial intelligence to go from niche to normal in a wide range of businesses, including hospitality. And as hoteliers incorporate more AI into their daily routines, the technology is having a notable effect on how hotels operate.

While generative AI has not yet fully permeated day-to-day hotel operations, Regulus Collective Founder Deniz Dorbek said AI is already playing a meaningful role in specific, high-impact areas. “The most effective and widely adopted applications today are AI [in] pricing, revenue management and demand forecasting systems, as well as AI concierge tools focused on guest communication and service efficiency,” she said. “Rather than transforming the entire operating model overnight, AI is currently enhancing decision-making in areas where data density and speed matter most.”